MultiChoice Kenya has announced new subscription packages and prices for DStv and GOtv, introducing cheaper entry-level options and a revamped sports offering as the pay-TV provider seeks to make its content more accessible to Kenyan households.
The changes, unveiled on Monday, October 26, 2026, will take effect on Thursday, November 5, reducing DStv's existing six-package line-up to four options priced between Ksh750 and Ksh7,300 per month.
Under the new structure, DStv subscribers will choose between Starter at Ksh750, Select at Ksh1,500, Sports at Ksh3,000 and Ultimate at Ksh7,300. The packages will be available on both satellite television and DStv Stream, allowing customers to access content through internet-connected devices.
One of the most notable changes is the introduction of selected live football matches to the entry-level DStv Starter package, which costs Ksh750 and offers up to 116 channels.
The package includes Maisha Magic Plus, Maisha Magic Loko, Maisha Magic Poa, Cartoon Network, Disney Junior, LaLiga, Novela+, Pearl Magic and Movie Legends, alongside local free-to-air channels.
It will also introduce SuperSport KICKOFF, a new channel that will broadcast selected live matches from major football competitions, including the English Premier League (EPL). However, the package will not provide access to every Premier League match.
DStv Select, priced at Ksh1,500, will offer up to 149 channels, combining local and international television series, refreshed movie channels, selected football and other sports, lifestyle programming, religious content and children's entertainment.
The biggest change for sports enthusiasts comes with DStv Sports, which costs Ksh3,000 monthly and offers up to 159 channels. MultiChoice says it will be the first package in its new line-up to include the full Premier League offering alongside the UEFA Champions League, Europa League and Conference League.
The package will also include WWE and UFC programming, while retaining the general entertainment channels available on DStv Select. The move gives subscribers seeking premium football and combat sports an option below the top-tier package.
At Ksh7,300 per month, DStv Ultimate will remain the company's most comprehensive offering, with up to 180 channels. It combines sports and entertainment content with additional premium competitions, including Formula 1, MotoGP, cricket, rugby, ATP tennis and major golf tournaments.
MultiChoice Kenya Chief Executive Officer Nzola Miranda described the changes as a significant milestone for the company, which is marking 30 years in the Kenyan market.
“This marks a defining moment in our 30-year journey in Kenya. For the first time, we have undertaken a comprehensive review of our entire product portfolio, reimagining and simplifying our package offerings to reflect the evolving needs, preferences and realities of Kenyan consumers,” Miranda said.
“With our new Expect More proposition, we are making great entertainment more affordable, accessible and relevant to more households. This is more than a change in packages and pricing; it represents a renewed commitment to delivering greater value, more choice and an entertainment experience that meets our customers where they are today,” he added.
GOtv
GOtv subscribers will also have access to revised packages, with prices starting at Ksh300 for GOtv Easy, which offers 30 channels and selected live sports, including Match of the Week and SuperSport KICKOFF.
GOtv Starter will cost Ksh750 and provide 47 channels, while GOtv Select will retail at Ksh1,500 with 66 channels. GOtv Sports will cost Ksh3,000 and offer 73 channels, including Premier League and UEFA Champions League coverage, as well as WWE and UFC programming.
The company also announced lower hardware costs under its new DStv Expect+ campaign. From November 5, an HD decoder and satellite dish will retail at Ksh1,500, with installation charged separately at Ksh500.
Beyond sports and international entertainment, MultiChoice says it will continue investing in African productions. Viewers can expect new local programmes, including Chamaa, in the coming months.
“MultiChoice has built an extraordinary connection with African audiences and a deep understanding of the stories they love to watch,” said Nomsa Philiso, Executive Vice President of Content at CANAL+ Africa.
“Not only does CANAL+ share the same passion and commitment, but they are also investing in African storytelling through increased production and global distribution,” she added.
The revamp comes as pay-TV providers compete for household entertainment budgets, with pricing, access to live sports and locally produced programmes remaining key considerations for subscribers.
