Safaricom PLC has launched Bundle Ya Wakulima, a new package aimed at helping farmers stay connected, protect their livelihoods and improve productivity.
Launched in Bungoma on August 14, 2026, the solution combines mobile connectivity with insurance, agricultural advisory services, farm input discounts and access to other production support under one package.
The bundle is part of PATA MORE, Safaricom’s new customer value proposition designed to give customers additional benefits from products and services they already use.
Bundle Ya Wakulima includes voice calls, data, SMS and WhatsApp access, alongside insurance options, agricultural advice, discounted farm inputs and mechanisation services. Eligible farmers can also access credit pathways.
Speaking during a farmer engagement and empowerment forum in Bungoma, Safaricom Chief Consumer Business Officer Fawzia Ali said farmers need more than connectivity to withstand challenges affecting the agricultural sector.
“Food security is a critical component of our lives, yet it is threatened when farmers operate without reliable information, support, protection of their livelihoods and produce," she remarked.
Ali said the new package was designed to bring several services together while making them more accessible to farmers.
“With PATA MORE, Bundle Ya Wakulima avails connectivity, protection and growth support in one affordable solution. This rehashes our commitment to farmers with access to the tools and services they need to build resilient livelihoods, increase productivity and contribute to food security," she added.
Safaricom said the package was developed using farmer data and insights, particularly recognising the continued importance of voice communication in how farmers share information and make decisions.
The launch comes as farmers continue to face risks from climate shocks, health emergencies and income disruptions, with low uptake of agricultural insurance leaving many households financially exposed.
The company said the uncertainty can discourage farmers from investing in inputs and other productivity-enhancing measures, potentially affecting yields and household incomes.
Breakdown
Bundle Ya Wakulima is available through daily, weekly, monthly, quarterly and six-month packages, allowing farmers to select options based on their needs and farming seasons.
The daily package costs Ksh40 and provides 250MB of data and 20 minutes of voice calls. The weekly package costs Ksh300 and offers 1.5GB of data and 100 minutes, while the monthly package costs Ksh1,200 and provides 7.5GB and 500 minutes.
For farmers seeking longer-term options, the 90-day package costs Ksh3,500, offering 25GB and 1,500 minutes, while the 180-day package costs Ksh6,500, with 56GB and 3,000 minutes.
The longer-term packages also come with additional benefits including free WhatsApp, access to the WhatsApp Farming Companion, Tuunza Mapato insurance cover, farm input discounts and access to Seeds of Gold content, depending on the package selected.
The insurance component provides Ksh30,000 inpatient cover and Ksh100,000 funeral cover on eligible packages. Farmers can access Bundle Ya Wakulima by dialling *544*16#.
The package positions Safaricom's mobile network as more than a communications service for farmers, combining connectivity with financial protection, agricultural information and production support in a single offering.