Six Kenyan content creators have embarked on a five-day journey across the Eastern and Coastal regions to showcase tourism from the perspective of travellers living with disabilities and highlight challenges that can make it difficult for them to access popular destinations.
The initiative, dubbed “Kenya Beyond Sight,” brings together J-Supercharge, Denno Music, Sammy Brayo, Nancy Cosy, Chelah Richards and Delvin Obara in a campaign seeking to challenge perceptions about disability while examining how Kenya's tourism industry can become more accessible.
The campaign is a partnership between KCB Bank, RUBiS Energy Kenya and the Kenya Tourism Board (KTB), with the creators expected to document their experiences through social media and media storytelling during the five-day excursion.
Unlike conventional tourism campaigns that largely rely on photographs and videos to promote destinations, Kenya Beyond Sight seeks to tell the country's tourism story through multiple senses and the lived experiences of people with disabilities.
The journey will cover destinations in Eastern and Coastal Kenya, with the team expected to visit attractions including Malindi Marine National Park and Haller Park.
KTB has worked with the Kenya Wildlife Service to facilitate complimentary access to Malindi Marine National Park, while Accessible Travel Kenya designed the itinerary around the group's travel and accessibility requirements.
KTB CEO June Chepkemei said the campaign was intended to encourage the tourism industry to reconsider how destinations are designed and presented to visitors.
“As the Kenya Tourism Board, we believe that our destination must be accessible, welcoming and enjoyable to all visitors,” Chepkemei said.
“Kenya’s tourism story is one of extraordinary landscapes, diverse cultures, warm hospitality and unforgettable experiences. That story must include every person, regardless of age or ability.”
Chepkemei challenged tourism businesses to examine the practical barriers that may prevent people with disabilities from fully participating in tourism experiences.
“This campaign gives us an opportunity not only to showcase the attractions of the Kenyan coast, but also to encourage the tourism industry to think more deeply about accessibility,” she said.
“It challenges accommodation providers, attractions, transport operators, tour companies and other stakeholders to ask an important question: How can we make it easier for every visitor to explore, participate and feel welcome?”
KCB Group Director, Marketing & Communication Rosalind Gichuru said the campaign was also designed to promote a different way of experiencing Kenyan destinations.
“Kenya Beyond Sight is a practical expression of what our brand purpose For People. For Better means. Through it, we are showcasing the best of Kenya, encouraging a more inclusive way of experiencing Kenya and challenging ourselves to think differently about how the tourism sector can further be amplified,” Gichuru said.
The creators will document their experiences throughout the journey, highlighting both the possibilities and practical difficulties associated with travelling with disabilities.
RUBiS Energy Kenya is supporting the trip through its network of service stations along the route, including fuel and Enjoy Shop vouchers for snacks, refreshments and other travel necessities.
The campaign comes as tourism remains a major contributor to Kenya's economy. According to the World Travel & Tourism Council's 2026 Economic Impact Research, the sector contributed US$12.7 billion to Kenya's economy in 2025, equivalent to 9.3 per cent of the country's GDP, while supporting 1.8 million jobs.
The campaign's organisers say making tourism experiences accessible to more people is therefore part of ensuring the sector's growth benefits a wider section of society.